About · Why direct-fee
You pay GenThree directly. No one else does.
That single relationship is the whole fee model. This page shows where the money goes, what sets each fee, and what the arrangement does and doesn’t change.
Who pays whom
Follow the money.
Your household
A fee you agree to in advance
GenThree
For scoped analysis and advice. This is the only way GenThree is paid.
Your own accounts
Your institutions
Banks, brokerages and plan providers you choose. Your assets stay there, under their own terms and costs.
Only if you use one
Other professionals
A CPA, attorney or insurance professional is engaged and paid under their own arrangement with you.
Never flows to GenThree
- Never: Commissions from product providers
- Never: A percentage of the assets you hold
- Never: Revenue from selling you products
- Never: Custody of your money
What sets each fee
Direct-fee doesn't mean one flat fee.
Each engagement is priced by what it covers. The Roadmap sits within a range because households differ in how much there is to organize; the Partnership is monthly because the work continues.
Wealth Roadmap
Tied to: The scope of the household-wide work
Set: At intake, before work begins
Range: $2,000–$3,000
Decision Playbook
Tied to: One bounded decision
Set: In the written scope, before work begins
Range: $400–$600
GenThree Partnership
Tied to: Ongoing continuity, usually after a Roadmap
Set: Before the relationship starts
Range: $150–$300 / month
Why it matters
What the structure makes possible.
Advice can point anywhere.
Paying down a mortgage, leaving money in your employer plan, or changing nothing at all earns GenThree exactly the same as any other recommendation.
Nothing is out of scope for being unmanaged.
Debt, property, benefits and cash flow get the same attention as investments, because none of them changes what GenThree is paid.
Your institutions stay yours.
Moving assets is never a condition of working together.
Honest tradeoffs
Every way of paying for advice has incentives. These are ours.
The cost is visible.
You pay an invoice or a monthly fee rather than a percentage drawn from an account. That is clearer, and it can feel like more.
Incentives still exist.
GenThree's are tied to the scope of the work and to staying useful over time, not to how much money you place anywhere. Writing scope down before work begins is how that stays honest.
Acting on advice still costs something.
You implement through your own institutions, which have their own fees. GenThree's fee doesn't include them.